A Rewarding Experience

We share your passion for wine so we want to make shopping at Prime Cellar a more rewarding experience.The Prime Cellar Wine Club aims to do just that – as a member, every dollar you spend at Prime Cellar counts toward a gift voucher. Rewards are just the beginning! Membership gives you everything the wine lover needs, including invitations to exclusive wine tastings and dinners, a newsletter so you’re up to date on our latest releases, wine news, members-only offers and much more.


What is Prime Cellar Wine Club?

Being a member of the Prime Cellar Wine Club serves to enrich your experience of wine. It rewards you, our most loyal customer, by offering benefits that complement the needs of the connoisseur. Prime Cellar Wine Club is not just another discount club. While our special prices fuel your passion for wine, joining our Wine Club will also enable you to attend exclusive events, meet the winemakers, receive our newsletter, participate in private wine tastings, and much more. By becoming a member, you join an exclusive community of wine aficionados.

Red Card

Free To Join


– Agency Wine: 5%off
– Wine Accessories: 5%off
– ​Newsletter & Exclusive offer

​Welcoming Gift Voucher:

– Wine: HKD$50
– Wine Accessories: HKD$50

Silver Card

Spend HKD$3,000 / Year


– Agency Wine: 10%off
– Wine Accessories:10%off
– ​Newsletter & Exclusive offer

Welcoming Gift Voucher:

– Wine: HKD$100
– Wine Accessories: HKD$100

Gold Card

Spend HKD$10,000 / Year


– Library Wine: 3%off
– Agency Wine: 15%off
– Wine Accessories:15%off
– Newsletter & Exclusive offer

​Welcoming Gift Voucher:

– Wine: HKD$300
– Wine Accessories: HKD$300​

Black Card/VVIP

Spend HKD$30,000 / Year


– Library Wine: 5%off
– Agency Wine: 25%off
– Wine Accessories:20%off
– Newsletter & Exclusive offer

​Welcoming Gift Voucher:

– Wine: HKD$500
– Wine Accessories: HKD$500
– HKD$500 Wine Storage Coupon ( 180 days Storage for Oversea / Local Purchase)

How To Join Our Wine Club?

You can join by making a purchase from our website. Our staff will contact you to confirm your membership. Simply complete a purchase on our website and accumulate HK$3,000 in purchases within one year to become a Silver card member, HK$10,000 to become a Gold card member, or HK$30,000 to become a Black card member.


What’s Next?

Once you sign up through our website, our representative will welcome you via email. So join Prime Cellar Wine Club today and start saving while enjoying the rewarding experience.